Lose Weight Using Pain & Pleasure Principle

Weightloss with Pain and PleasurePain and pleasure are the basic principles we use when ‘conditioning’ the behavior of animals, as well as children and adults. This is explained by the Pavlov effect. Which is named after Ivan Pavlov (1849-1936); the Noble prize winning Russian physiologist who discovered it during his studies on Behaviorism. In line with this concept, in my last post how pain and pleasure affect every decision in your life I explained to you how rewards (pleasure) and punishments (pain) can be used effectively to rid yourself, once and for all, of any unwanted behavior.

But it is important to note, that if you make any change in your life and you want these changes to be long term, then [Read more…]